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Allison Rosner 978 282 9175
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Teri Frady 508 495 2239

Allison.Rosner@noaa.gov
Teri.Frady@noaa.gov
FOR IMMEDIATE RELEASE
September 10, 2009
55 Great Republic Drive
Gloucester, MA 01930-2276
NOAA, Partners Launch Effort for Tour Operators to Protect Whales

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Whale watching in Stellwagen Bank National Marine Sanctuary Credit: Anne Smrcina, NOAA

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Humpback whale breaching in Stellwagen Bank National Marine Sanctuary Credit: NOAA
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Visit Whale SENSE
Learn about responsible marine mammal viewing

NOAA has joined with private industry and conservation groups to launch Whale SENSE, a new voluntary program that encourages whale-watch tour operators from Maine to Virginia to practice responsible viewing. The program will also recognize businesses that discourage the harassment of whales in the wild and promote good stewardship.

The program was developed by NOAA's National Marine Fisheries Service's northeast region and Stellwagen Bank National Marine Sanctuary in partnership with the Whale and Dolphin Conservation Society, and several New England commercial whale watching companies.

The United States has the largest whale watching industry in the world and whale watch vessels often play important roles in reporting and standing by injured, sick, entangled or ship struck animals until help arrives. All whales are protected under federal laws, including the Marine Mammal Protection Act, that safeguard them from being injured, killed, or harassed and having their important natural behaviors interrupted.

"Tour companies in the Whale SENSE program that prioritize education and responsible whale watching could be very attractive to potential customers who spend quite a lot to view these animals in their natural habitat,"said Allison Rosner, a biologist with NOAA's Marine Fisheries Service Office of Protected Resources and NOAA program coordinator for Whale SENSE.

According to a recent report from the International Fund for Animal Welfare, the whale watching industry contributed nearly $1 billion to the nation's economy in 2008.

"Whale watching in this region is an important part of the local economy," said Regina Asmutis-Silvia, senior biologist for the Whale and Dolphin Conservation Society. "It must be done responsibly to keep from accidentally injuring or harassing the animals while they engage in vital behaviors like nursing, feeding, or resting."

Program coordinators say Whale SENSE will recognize companies with good stewardship practices, promote high standards of education, and harness their ability to encourage others to care about whales and practice responsible viewing themselves.

To become a Whale SENSE participant, company vessel operators and the naturalists who narrate tours, are required to attend annual training on safe operations and whale ecology. Through these workshops, companies learn more about passenger education, whale watching guidelines and regulations, and good marine stewardship practices. Once a participant company has completed the program, it is granted full use of the Whale SENSE logo and becomes listed on the Whale SENSE website.

Massachusetts-based Hyannis Whale Watcher Cruises, Dolphin Fleet, and Massachusetts Bay Lines, are among the first companies to participate in Whale SENSE.

"We believe it is the responsibility of the whale watching industry to set higher standards for safe navigation around the whales, as well as educating the public in their understanding of the marine life and how humans affect these habitats," said Steve Milliken, owner of the Dolphin Fleet. "We think it is important to do more than simply watch whales. We have to protect them, too."

NOAA Fisheries Service is dedicated to protecting and preserving our nationís living marine resources and their habitat through scientific research, management and enforcement. NOAA Fisheries Service provides effective stewardship of these resources for the benefit of the nation, supporting coastal communities that depend upon them, and helping to provide safe and healthy seafood to consumers and recreational opportunities for the American public.

NOAA’s mission is to understand and predict changes in the Earth's environment, from the depths of the ocean to the surface of the sun, and to conserve and manage our coastal and marine resources. Join us on Facebook, Twitter and our other social media channels.

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(File Modified Dec. 30 2011)